The fintech sector has seen exponential growth over the past decade. While the speed and convenience of digital financial services are undeniable, an increasing number of deceptive user interface designs—known as dark patterns—have emerged that manipulate user decisions. This article provides a detailed overview of how and why fintech companies use these techniques, their impact…

In the world of online marketing, the measurability of data plays a crucial role. One of the most important tools for accurately identifying the source of traffic is the use of UTM parameters. But what exactly are these, what do they look like, and what are the benefits of using them? This article provides a…